A Marketer’s Guide to Agile Development – Iterative Lying

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Monday: “50 user stories is the stretch goal.”

Wednesday: “50 user stories is the goal.”

Friday: “50 user stories is Phase One.”

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Monday: “I’m sure we’ll be comfortable with whatever design you decide on.”

Wednesday: “Hey, I never claimed to be a design expert, but…”

Friday: “Of course, I’m not suggesting you design it all over again from scratch.

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Monday: “We should have plenty of time to complete these 50 user stories.”

Wednesday: “Finishing the last 20 user stories isn’t impossible. It’s aggressive.”

Friday: “Yeah, honey, I should be finished coding these user stories and back home by the time your mother arrives.”

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Monday: “We’ll go back and add those features back in at the next sprint.”

Wednesday: “We talked about adding back those features, yes, but I never promised it.”

Friday: “Features? What features?”

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Monday: “I won’t bother you while you’re coding.”

Wednesday: “This will just take a second and I’ll be out of your hair.”

Friday: “I promise, there’s just one last thing and I’ll stop bothering you.”

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